In the publication ‘Waarde voor Utrecht’ (value for Utrecht) 11 museums in town worked together to formulate their contribution to the cultural impact of the city. Not only to attract visitors to Utrecht, they also have a positive influence on the economic and social - cultural growth. And they want to expand this in the future to have even more impact. Subsoda developed an online and offline publication to spread the word about this important message.
Client: Universiteitsmuseum Utrecht
Art direction & design: subsoda
Copywriter: Florien Vaessen
Photography: Shutterstock, Lizzy Ann, Marjon van Dam, DigiDaan, Anne Hamers, Jean Pierre Jans, Lize Kraan, Billie-Jo Krul, Bert Muller, Ivar Pel, Museum Speelklok, het Utrechts Archief.
Circulation: print & online
Printer: Libertas Pascal
Production year: 2017