Graphic and illustration design
For Utrecht University Museum, we developed the graphic elements for their exhibition ‘Fluid Matter’. The artwork in the exhibit meets at the intersection between art and bioscience.
We used a variety of gradient colours in the design, and gave each panel a slightly different background, to give the visual identity a fluid character.
In addition to the poster and panels, we developed a route with questions, in order to engage a younger audience in the exhibition, and make the artwork more accessible to them. We also developed a special icon for each artwork, to make the work easier to recognise. Visitors could also use the icons on their ballots to vote for their favourite piece.